Lori is Lux214’s first point of contact for most client relationships. You’ll love discussing your marketing goals with her because “can’t” isn’t in her vocabulary, plus she has an innate ability to match your goals and ,strategy to contacts in the marketplace who can make a meaningful difference. She has worked with big-name brands, including CBS, Daisy Brand, the Dallas Cowboys, On the Border Mexican Cantina, Maggiano’s, Kimball Art Museum, Microsoft, PGA, USAG, Alere, Quidel, SolarWorld, Mr. Chow and Rug Doctor, to name a few.

She is recognized as an industry leader, having won many awards and been featured in many publications. Her awards include an Excellence in Interactive Marketing Awards (EIMA), a Webby Award, and the Outstanding Achievement in Website Development Award. She was featured in Rockport Publishing’s 1000 Graphic Elements and has been recognized by the Dallas Business Journal for running top Web design and marketing firms in the Dallas area.

While her track record speaks for itself, Lori is never so in her element than when she’s building great brands and creating engaging online experiences. It is her nature to seek opportunities, and it’s her experience that allows her to offer strategic insight and intelligent solutions that produce bottom-line results.

Early in her career, Lori learned that there is no singular magic bullet. True success lies in an integrated approach, using multiple marketing channels and unified messaging. It’s that lesson that drove her to master influencer marketing, website usability, content marketing, social media, search engine optimization, email marketing, and strategy and consulting. Lori will be the first to tell you she is obsessed with achieving her personal best. Luckily for Lux214 clients, she defines her personal best by helping other businesses reach their marketing and sales goals.

27+ Years
Industry experience

Super Power
Connecting people and brands

For Fun
A long run, a great meal and time with my family

Aspiring
To transition to a plant-based diet, yet appreciates a great steak