You found our business….now let us lead others to yours.

What can a winning digital marketing strategy do for your business?

It can generate leads, and most importantly, sales.

At Lux214, online marketing is what we do. We enjoy what we do, and we are good at it. Our talented team of industry veterans provides a full suite of integrated digital marketing services. From Social Media and Public Relations to Website Development, Email Marketing and Search Engine Optimization, we expertly combine the most relevant tactics and strategies to reach your intended audience.

Consider Us Your Outsourced Marketing Team

Let’s face it, scaling up and scaling back are realities in any business. We can become your entire marketing department, reporting to C-level and E-level executives, or we can lend you a hand during crunch-time. Our emphasis is on developing marketing plans tailored to your company’s goals which produce measurable results.

Best of all, we have industry staying power. Lux214 leaders have successfully implemented and maintained hundreds of projects and campaigns of all sizes in all types of industries.

Whether you want to build a brand from the ground up, drive qualified leads to your website, or promote your product, your service, or your company — we’ve got you covered. Results are what we’re about. It’s all in a day’s work for us.

Together, we can build an effective strategy for you and your business. It will be our pleasure.

How We Do Things

We get measurable results by using a simple three-part process:

Plan. Execute. Maintain.

Our digital online marketing strategies involve promoting your brand across multiple marketing channels to maximize the number of potential customers you can reach. We are experts when it comes to expanding your brand and achieving success for our clients.

We obsess over results and work with realistic budgets and internal resources to deliver integrated solutions that include social media, public relations, website developing, and email marketing.

We are standing by ready to assist you with your next project. What can we do to help you?


Just wait until you get to know us

We work with companies in all industries, but our love of the restaurant industry cannot be denied. When founding partners Donna Tanner and Lori Barber first met at a wine dinner hosted by a celebrity chef, it didn’t take long before they had a winning formula for success. Through synergetic collaboration and combining areas of expertise, Lori as a consultant and Donna as an executive in the restaurant industry, they rapidly expanded the Kent Rathbun Concepts brand by elevating all areas of online marketing.

After 5 years of success, Lori and Donna decided the next step was to form their own digital marketing firm and offer their winning formula to all industries, and the rest is history.

There is never a dull moment when you work with Lux214!

Find out by contacting us:
call 214-494-1787 or email

Our Founders

Donna Tanner

As a lifelong lover of food and cooking, it is no surprise that Donna Tanner chose to enter the restaurant business at an early age. She has enjoyed more than three decades of being immersed in the business. From server to manager, she has done it all! In the early days, she worked with some of the best from Nana Grill, Hoffstetters, Popolos, and Andrews, before before beginning a successful 18-year tenure at Kent Rathbun Concepts. There she planned special events, handled the marketing, and rose to become Director of Communications. Donna has put her extraordinary talents to work in the marketing strategy, public relations, and social media marketing spaces to create successful campaigns.

Donna has gained a solid reputation in the industry for going the extra mile to ensure the success of marketing and event planning. She has a proven track record of creating and implementing effective tactical marketing strategies across a variety of channels. Donna’s education includes a Master’s of Science degree from the University of Texas (UT) Southwestern Medical Center, and a Bachelor’s of Art degree from the University of Texas at Dallas (UTD).

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Lori Barber

Always seeking opportunity, Lori is a true marketing professional with an impressive track record of achieving online success for her clients. Her dedication and commitment to excellence serves as the foundation for building great brand and creating engaging online experiences for more than 2 decades. Lori’s rich marketing background allows her to offer strategic insight and intelligent solutions to clients that produce bottom-line results. Her lengthy client list includes brands such as CBS, Daisy Brand, the Dallas Cowboys, On the Border Mexican Cantina, Maggiano’s, Kimball Art Museum, Microsoft, PGA, USAG, Alere, Quidel, SolarWorld, Mr. Chow, and Rug Doctor, to name a few.

Lori’s areas of expertise include website usability, content marketing, social media, search engine optimization, email marketing, and strategy and consulting. She is recognized as an industry leader, having won many awards and been featured in many publications. Her awards include an Excellence in Interactive Marketing Awards (EIMA), a WebbyAward, and the Outstanding Achievement in Website Development Award. She was recently featured in Rockport Publishing’s 1000 Graphic Elements and has been recognized by the Dallas Business Journal for running top Web design and marketing firms in the Dallas area.

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Let’s discuss your specific marketing goals. We will create a proposal that maximizes your success.

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