Email Marketing Delivers One Heck of an ROI

Of all the trendy tactics your email marketing agency can implement, email marketing still delivers one heck of an ROI. That is if you consider getting $36* back on every $1 spent on email marketing a worthy ROI. (Our digital marketing team certainly does, and $36 was one of the lower numbers we found.)

Ninety-two percent of Americans use email, making it an effective way to reach your audience and generate sales. Whether your company’s marketing emails get opened, read and achieve your goal(s) depends on how solid your email marketing strategy is. Lux214 customizes your email marketing to your audience’s expectations and buying habits, as well as follows industry best practices to achieve the best ROI on your email marketing investment.

EMAIL MARKETING | LUX214 Media Group

Email Marketing’s Numbers Don’t Lie

Email is one of the oldest digital marketing strategies in the book. However, today’s email marketing platforms have evolved to remove any mystery surrounding performance. Our team can recommend the perfect platform for you needs and budget, or we can work with the one you already use. Either way, your email marketing efforts are tailored, tracked and measured for proof of performance and ROI.

List Acquisition and Development

Email lists are a matter of quality over quantity. We cultivate high-quality email marketing lists of prospects and customers who want to receive your messages, be it purchasing a list, growing your existing list or building one.

Campaign Development, Execution and Management

Each email marketing campaign is developed creatively and strategically to engage recipients by offering value. Our team can create compelling design and content, using your branding and goals as a foundation. We’re well versed in several email marketing platforms, allowing us to jump in and execute flawlessly or support your in-house team. Managing your email marketing involves ensuring your business is compliant with best practices and regulations, setting up email campaigns to send, evaluating open and action rates, plus reporting performance data.

* According to Hubspot’s email marketing statistics.

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