Unique Branding Carves Your Spot in the Marketplace

Think of the most recognized and profitable companies in the world. Why are they instantly recognized? They have a unique brand carefully curated and designed to reflect their mission, vision, culture and purpose—in other words, everything they stand for. It’s your brand that draws your customers to you rather than a competitor. Your brand’s only purpose is to turn prospects into customers and turn customers into loyal advocates.

Lux214’s approach to branding is efficient and proven. Our team brings clarity to your brand and position by getting the root of why your business exists and why consumers should care.

BRANDING | LUX214 Media Group

Never Put the Marketing Cart Before the Brand Horse

If your business has a valued brand with equity, great! Our team can use those branding elements throughout your marketing strategy to extend your brand’s reach.

But if your brand needs an update or you’re a new business, we encourage you to resist the urge to start rolling out marketing campaigns without a solid brand foundation. Brand messaging, positioning, the look, the feel, everything should be cohesive to maximize your impact and budget. Otherwise, your business projects a hodge-podge of mixed visuals, messages and voices that confuse, not connect with, consumers.

Brand Identity

When creating your brand identity, we work backwards from the ultimate goal: making a positive connotation between your business and the public. Using your values and mission and pinpointing differentiators compared to your competitors, we develop your brand identity to become instantly recognizable to build loyalty and increase market share.

Brand Positioning

There’s room in the marketplace, even crowded ones, for companies to stand out. Let’s stake your position.

Brand Design

We combine psychology and creativity to design a look and feel for your brand that distinguishes your business in consumers’ eyes.

Logo Creation

Our designers bring your vision to life—a visual signature of your brand. We design for all scenarios, so your logo will look just as stunning embroidered on a shirt as it does in print or on a billboard.

Brand Guidelines

When we establish your brand guidelines, they become your “brand bible.” Sharing it with everyone who touches your brand ensures consistency and keeps your look and message on point.

SOUND LIKE YOUR KIND OF MARKETING AGENCY?