Plan the Marketing Strategy and Execute the Plan

Sounds simple enough, but all the digital marketing campaigns, advertising, influencer collaborations and event marketing in the world won’t generate potential brand awareness and sales without a solid marketing strategy. When marketing campaigns fail, it’s usually because they’re launched as one-off projects; no build-up, no follow through. Let’s change that.

Marketing strategy is included with every project. It’s not an offer every marketing agency can make. Whether Lux214 is your outsourced marketing department or we’re supporting your in-house team, we show up prepared with our marketing strategy toolkit of branding, social media and social paid ads, influencer marketing, SEO, email marketing, web design and more.

STRATEGY | LUX214 Media Group

Creating Your Marketing Strategy

We create your marketing strategy with an assessment of your brand, your market, your competitors, your target audience and your ultimate goals. It’s not a matter of boring you with a 15-page plan. Our approach to marketing strategy reveals hidden and emerging opportunities, unexpected value from past or current outreach and campaigns, and builds a foundation to move forward.

Strategic marketing doesn’t have to be a drawn-out, mind-numbing process. Our marketing experts are quick on their feet and create winning strategies.

Set Goals

What are your sales and marketing goals? Next month? Next quarter? Next year? What metric is best to show the numbers and progress?

Marketing Audit

What marketing campaign assets and tools do you have? No sense in wasting budget on new, shiny things if what you have works fine.

Competitive Analysis

Every business has competitors. A marketing strategy makes the difference between throwing your “widget” in the ring with the others and positioning your “widget” as the better one.

Strategy and Planning

The road to brand irrelevance is paved with good, yet poorly or unexecuted, ideas. With a strategy and plan in place, there is campaign follow through and wiggle room to pivot based on opportunities and results.

Integrated Strategy

Every marketing tactic builds on the previous. Marketing in silos leads to chaos and inefficiency. Integration leads to measurable, positive results.

SOUND LIKE YOUR KIND OF MARKETING AGENCY?