The pecans are killer deep in the heart of Texas. The rest of the country is now finding out what residents of the Lone Star State have known for 12 years—that Killer Pecans, a unique creation of Bandera Foods, are handmade with the finest local ingredients to make the highest quality products.

Chefs George and Katie Brown, who founded Bandera Foods in 2006, wanted to get the word out to everyone about Killer Pecans, their top-selling product. After all, Killer Pecans are made using only authentic, regional recipes from the best Jr Mammoth pecans from all over Texas. So they turned to Lux214 Media Group to help.

Lux214’s objectives with Killer Pecans were:

  • Connecting with retailers
  • Generate online sales
  • Drive website traffic
  • Grow all social media channels, including Instagram, Facebook, Twitter, and LinkedIn, to engage with social media fans

The holidays were prime time for promoting Killer Pecans. Lux214 helped KP promote events in four huge holiday markets where KP was a vendor, including the “Neath the Wreath Holiday market in Plano, Texas. Lux214 posted on social media about opportunities to purchase gifts from KP in these markets at these events and tied KP into their overall holiday promotion content calendar.

In addition to holiday promotion, Lux214’s initiatives included securing PR opportunities and a complete redesign of KP’s e-commerce website, which is expected to roll out in late July.

Find out why everyone is talking about and enjoying Killer Pecans by visiting their website at Then let Lux214 spread the word about your own “killer” product—just email or call 214-906-6633 to find out how.